Point72 needed a clear, engaging way to introduce and support an internal software product used across teams. The platform required onboarding materials that were intuitive, visually consistent, and aligned with the firm’s brand standards—without feeling overly corporate or instructional.The goal was to simplify complex workflows while maintaining a premium, modern visual language suitable for a global investment firm.

We produced a comprehensive tutorial video supported by a custom animated logo and a suite of branded assets designed specifically for the platform’s internal environment.The video walks users through key features and workflows with clarity and precision, while motion elements reinforce usability and brand continuity throughout the product experience.
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