Small Axe, the acclaimed anthology by Academy Award–winning director Steve McQueen, explores the lives of London’s West Indian community from the 1960s to the 1980s—stories of resistance, identity, and transformation. The series includes standout performances from John Boyega and Letitia Wright, with Boyega’s role in Red, White and Blue earning international praise.Ask Mbuya contributed to the campaign through our creative partnership with 19th & Park, who led the development of digital and social content for Amazon Prime Video. Our team helped shape the visual storytelling for online audiences—translating the cinematic power of Small Axe into impactful social assets that expanded the series’ reach and resonance.